apple computer 2002 Essay examples - 6705 Words

Apple computer 2002 Abstract This case basically introduces the history of the Apple Company, and shows the company’s ups and downs in the computer industry. Apple Computer is the key factor to upgrade computer industry innovation. It is one of the first companies to venture into the computer marketplace. Apple Computer founded in 1976 by Steve Jobs and Steve Wozniack. After launching the first product Apple 2, Apple quickly became the industry leader and ready to change the world through technology. Apple was still maintaining the leader position until the mid 1980’s when IBM entered the PC market, Dell, Compaq and HP were soon to follow, and they have taken some market share from Apple. In this bad situation, Apple†¦show more content†¦Also for some outstanding employees in straitened circumstances, Apple established tuition assistance and product discounts. People who work for Apple, they will always play a part in creating some of best thing on the planet. And in helping people discove r all the amazing thing. Marketing Apple’s computer all target home users, educational institutions, business person and professionals. For home users, Apple provides them the option of conveniently having an all-in-one computer with faster performance capability and a huge storage system. For the professionals, Apple targets on graphic designers, movie and TV professionals and musicians. The company built tools for these professionals to design whatever they want. Such as Cut Pro, which uses to edit video and audio. College, high school students and educational institutions are another target segment for Apple computer. The educational institutions could receive discounts when they decide to buy Apple computers. Apple also wants to attract more new customers and Windows switchers and maintain existing customer by its computer, which has a stylish shape and a stable operating system. Production and Positioning Apple is a computer company, its main products are personal computers and other computer accessories. The entire product line of Apple is iPod, iPad, iPhone, Mac, software andShow MoreRelatedApple Case 30: Taking a Bite Out of the Competition772 Words   |  4 PagesApple Case 30: Taking a Bite Out of the Competition General: †¢ Apple had the highest brand and repurchase loyalty of any computer manufacturer †¢ Low market share always †¢ Recognized as being innovative and considered to have a niche status †¢ iPod and iTunes examples of innovation †¢ Personal computer line to transition to Intel processors (BootCamp make run windows on mac machines) †¢ Apple’s personal computers are known for their stylish design, ease of use, seamless integration of peripheralsRead MoreApple Computers Loan972 Words   |  4 PagesDetails of requested loan Apple Computer s needs a loan amounting to one-fourth (25%) of current shareholders’ equity as of December 31, 2002. This translates to $1.024 billion and will raise the company debt level to $3.223 billion. The loan is expected to enable the company carry out long-term asset expansion and will carry an interest at the prime rate plus one percent payable annually at December 31. The principal repayment when the note comes due in ten years (January 2013). Granting this loanRead MoreAspects of Virtual Communication1284 Words   |  5 Pages(Johansen, 2002). These three types of signs provide information visually via different mechanisms of attaching meaning (Sebok, 1994). Through understanding these aspects, a greater knowledge of visual communication can be achieved. The simplest means of visual communication is that of the icon, as it physically resembles what it stands for. An example would be a picture of a particular face to represent a specific person or the no smoking sign which represents DO NOT SMOKE (Johansen, 2002). This meansRead MoreStrategic Business Management for Apple Computers942 Words   |  4 Pagesï » ¿STRATEGIC BUSINESS MANAGEMENT APPLE COMPUTERS 2002 1. Why did apple perform well prior to 1991? Apple was successful virtually from the date of the companys first launch in 1976 (Fisk, 2008). Steve Jobs and Steve Wozniak sold their initial 200 units without difficulty and that made it possible for them to secure the necessary venture capital to expand their fledgling company into one that quickly grew into being one of the premier computer manufacturers at a time when there was comparativelyRead MoreMarketing Plan for Apple Inc996 Words   |  4 PagesMarketing Plan for Apple Inc Introduction Apple Inc. designs, manufactures, and sells personal computers, computer accessories and computer related software. The company also offers peripherals, networking solutions and other related services. Additionally, Apple computers designs, builds, and markets a wide array of portable digital music players, telecommunication devices alongside related accessories and services (Cameron Quinn 2011, p 288). Apple Inc owes its recent successRead MoreApple Computer Case Analysis1097 Words   |  5 PagesAPPLE COMPUTER CASE ANALYSIS After the return of Steve Jobs at Apple Computer many changes happened which finally brought the company back to profitability. However Apple holds a market share of only 3.48 percent among its six strongest competitors. The fact is that today the PC market is a mature market and only the strong survive. In Exhibit 1 is shown how the PC market has been shared among the most valuable players and how Apple s share has decreased by more than half during fiveRead MoreEssay on Product Life Cycle: iPod1675 Words   |  7 Pagesseveral companies and was turned away by all of them, except Apple. Apple hired Fadell in early 2001 and assigned him a team of about 30 people to develop the iPod. Fadell predicted that the iPod would remold Apple and that 10 years from now it would be a music business, rather than a computer business. Introduction of the iPod: The iPod was introduced into the market just in time for Christmas, 2001. The first iPod was priced at $399. Apple relied on a hard disk for storage instead of flash memoryRead MoreApple Marketing Portfolio: Mac Computers Essay1240 Words   |  5 PagesApple Marketing Portfolio: Mac Computers Apple is a multibillion-dollar company that we thought would be very useful to analyze since they have had so much success with their products and marketing techniques, specifically the Mac computers. We saw the opportunity to learn a lot from their different marketing approaches and strategies with their computers against the competitors. Steven Jobs and Stephen Wosniak created Apple in 1976. The two young entrepreneurs probably would have never thoughtRead MoreEssay on E-Waste Recycling1501 Words   |  7 PagesWhen Apple CEO Steve Jobs took the stage to deliver a candid commencement speech at Stanford this past June, a plane flew over the stadium with a banner that read: Steve -- dont be a mini player -- recycle all e-waste. This was the latest stunt by the Computer Take-Back Campaign (CTBC), an environmental crusade supported by activist groups who have criticized Apple for lagging behind the rest of the computer industry in its recycling efforts. The planes banner referred to Apples recentRead MoreApple Stock609 Words   |  3 PagesImportant Events Affecting Apple, Inc. Stock There have been numerous events that affected Apple Stock. The events will be detailed below, and how much a particular event affected Apple, Inc. stock. Events that affected Apple stock could range from unveiling of a new and a promising innovative product or disappointing earnings. The following briefs important events affecting Apple stock over 1 year. - April 19, 2006: Apple Computer, Inc. announced that it expected its third quarter revenues to